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Philip Morris International Announces U.S. Food and Drug Administration Authorization For Sale of IQOS in the United States

NEW YORK, United States – The U.S. Food and Drug Administration (FDA) on April 30, 2019
confirmed that IQOS, Philip Morris International’s electrically heated tobacco system, is
appropriate for the protection of public health and has authorized it for sale in the United States.
FDA’s decision follows its comprehensive assessment of PMI’s premarket tobacco product
applications (PMTAs) filed with the Agency in 2017.
Unlike cigarettes, the IQOS system heats — but does not burn — tobacco. It is the first electrically
heated tobacco product to qualify for sale in the U.S. pursuant to the 2009 law that empowers
FDA to regulate tobacco products, including through oversight of innovative products.
Commenting on the FDA’s announcement, André Calantzopoulos, PMI’s Chief Executive Officer,
“The FDA’s decision to authorize IQOS in the U.S. is an important step forward for the
approximately 40 million American men and women who smoke. Some will quit. Most won’t, and
for them IQOS offers a smoke-free alternative to continued smoking. In just two years, 7.3 million
people around the world have abandoned cigarettes and switched completely to IQOS. Today’s
decision by FDA makes this opportunity available to American adult smokers. All of us at PMI are
determined to replace cigarettes with smoke-free alternatives that combine sophisticated
technology and intensive scientific validation. FDA’s announcement is a historic milestone.”
He added, “The order sets out clear commercialization guidelines, including marketing
requirements, that maximize the opportunity for adults to switch from cigarettes, while minimizing
unintended use. We fully support this objective. FDA has set a high standard and we look forward
to working with them to implement the order so that IQOS is reaching the right audience—current
adult smokers.
PMI will bring IQOS to the U.S. market through an exclusive license with Altria Group, Inc., whose
subsidiary Philip Morris USA has the market expertise and infrastructure to ensure a successful
launch. PM USA is ready to deploy its initial lead market plans for IQOS.
PMI submitted a comprehensive body of scientific evidence in support of the PMTAs and of the
parallel applications for IQOS as a “Modified Risk Tobacco Product”, which FDA continues to
Corey Henry
Philip Morris International Media Office
T. +1 (202) 679 7296
E. corey.henry@pmi.com
For more information, please visit www.pmi.com and www.pmiscience.com.

About Interview Scripted by Rohail Amjad

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