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L’ORÉAL PAKISTAN TO DONATE THOUSANDS OF LOCALLY PRODUCED HAND SANITIZERS TO FIGHT THE SPREAD OF COVID-19

As the COVID-19 pandemic continues to have widespread impact on the world with an alarming increase in infections, L’Oréal Pakistan launches a solidarity program, in support of the fight against the virus, with the local production of hand sanitizers and hand-washes, under its natural beauty brand Garnier.

Below are the details of the solidarity actions by L’Oréal Pakistan:

  • Thousands of products will be distributed to healthcare and medical professionals working as our first line of defence against the virus and are committed to protecting us and curbing the epidemic every day, a need of the hour!
  • Contribution of the hand sanitizers and hand-washes from the initial production to employees of local retailers, free of charge. This is to assist all retail partners and their staff, who have worked tirelessly throughout this pandemic to ensure uninterrupted access to urgent supplies, and continue to do so.

“In this unprecedented crisis, it is our responsibility to contribute to the collective effort. Indeed, it is at times of crisis that innovation is often born and to this end, L’Oréal has globally reorganised our manufacturing to shift production to hand sanitizers and hand-washes. Through our contribution of thousands of hand sanitizers and hand-washes in Pakistan, we express our recognition, our support and our solidarity towards those demonstrating extraordinary courage and selflessness across our country”, says Junaid Murtaza, L’Oréal Pakistan Country Manager.

L’Oréal Pakistan also led the way in educating the entire ecosystem of internal and external teams, partners, suppliers, field and retail partners personnel on hygiene and safety practices in view of the current health situation. The Company has as well created a framework for partner salons, to help them re-open safely with all human safety measures in place.

Globally, since mid-March, L’Oréal has actively responded to the emergency with a solidarity plan where approximately 14 million units of hand sanitizers and over 4.3 million products (hand moisturizer and shampoo) were donated to healthcare professionals and employees of its retail customers and suppliers.

Garnier hand sanitizers and hand-washes will soon be available for purchase from leading online retailers across Pakistan.

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About L’Oréal Pakistan

L’Oréal has been present in Pakistan since 2009 and established third party manufacturing in 2011.  Local manufacturing operations succeeded in providing Pakistani consumers with L’Oréal global quality standards products at competitive prices. L’Oréal Pakistan prides itself in providing 6 of L’Oréal’s International brands to the Pakistani market, out of the Group’s portfolio of 36 international brands. Today, the subsidiary covers a range of diversified brands in two of the group’s 4 global divisions: the Consumer Products Division and the Professional Products Division, including L’Oréal Paris, Garnier, Maybelline New York, L’Oréal Professional, Kérastase and Redken Brews.

About L’Oréal

L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 29.87 billion euros in 2019 and employs 88,000 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 4,100 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.

More information: https://mediaroom.loreal.com/

About Interview Scripted by Rohail Amjad

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