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Syra Yousuf Introduced as the New Palmolive Girl by Palmolive Naturals

The dynamic actress and model Syra Yousuf has been roped in as the new face
of Pakistan’s well-known personal care brand – Palmolive Naturals. Featured in the new TVC for the
Brand, the actress unveiled its new liquid hand wash range that is both ‘Tough on Germs’ and ‘Soft on
Hands’.
The TVC celebrates the indomitable spirit of being both tough at mind and soft at heart with the
Palmolive girl, Syra Yousuf. The campaign highlights the importance of staying safe and healthy by
washing your hands without compromising your skin, using the new Palmolive Liquid Hand Wash range
that kills germs while keeping your hands soft and moisturized.
Speaking about the launch of the new product, Aziz Jindani, CCO Colgate Palmolive, said, “As a
responsible brand, our role is to offer ‘help’ and ‘hope’ to our consumers in difficult times like these. The
launch of the Palmolive Liquid Hand Wash range does exactly that, offering a quality hand hygiene
product to help protect health at large, and inspire hope that we can all be ‘tough and soft’ at the same
time, like Palmolive is – ‘Tough on Germs and Soft on Hands’.”
Syra Yousuf, upon joining Palmolive Naturals as the new Palmolive Girl, said, “It goes without saying that
taking care of ourselves and those around us should be our first priority right now. With Palmolive
Naturals, it was easy to make the decision and be part of this venture because the Brand’s philosophy
resonates with my own – we have to be both tough and strong to be able to exist!”
The 360-degree campaign featuring Syra Yousuf has been launched nationwide, and can be seen on all
media platforms. The actress will now be the official brand ambassador for Palmolive Naturals soaps and
liquid hand washes.
Watch the TVC on this link: https://www.youtube.com/watch?v=4lCSDVNNcYY

-Ends –

About Palmolive Naturals:
Palmolive Naturals provides personal care products with 100% natural extracts. Its gentle, nourishing formula
keeps skin soft, radiant and protected. It infuses the healing properties of nature’s most enriching extracts with
clinically-proven formulas for healthier glowing skin.
During these times, clean hands are essential and lives can be saved by simply washing your hands. Palmolive
Naturals believes that you can have the best of both worlds with hands that are beautiful and moisturized while
also being clean and germ-free. For more information visit:
Facebook: https://www.facebook.com/PalmoliveNaturalsPakistan
Instagram: https://www.instagram.com/palmolivenaturalspakistan/
Website:  https://colgate.com.pk/

About Interview Scripted by Rohail Amjad

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