Home / Home / “Apps UP” HUAWEI HMS App Innovation Contest Comes to Pakistan

“Apps UP” HUAWEI HMS App Innovation Contest Comes to Pakistan

Top developers from all over Pakistan invited to create innovative apps by integrating with HMS Core, a
full suite of Huawei’s Chipset-Device-Cloud capabilities.

  • USD 200,000/- total in cash prizes, funded by the Shining-Star Program, on offer to developers worldwide
    in flagship contest
  • Prizes on offer include HUAWEI AppGallery promotional resources to reach 650 million Huawei device users
    and more.
  • Jury of international experts, entrepreneurs and visionaries including President and CEO of Pakistan
    Telenor Microfinance Bank / Easypaisa, Mr. Mudassar Aqil
    Lahore – Wednesday, 12 August, 2020: Developers around the world, including Pakistan, are being invited to put their
    skills to the test on a global stage with the launch of HUAWEI HMS App Innovation Contest, Apps UP with registration
    now open until the 8 th of October, 2020.
    The inaugural contest will see entrants compete against other experienced developers to create innovative apps that
    improve and help navigate everyday life. Apps UP contest provides a platform for developers in each of the five
    competition regions: Europe, Asia Pacific, Middle East & Africa, Latin America and China to showcase their skills and

HMS Core integrates Huawei’s Chipset-Device-Cloud capabilities, providing core capabilities to developers such as
Machine Learning Kit, HiAI, AR Engine and more. Developers can easily achieve direct access and global all-scenario
intelligence distribution across all devices by integrating their apps with HMS Core.
With AppGallery’s continued growth and position as one of the top three global app marketplace, winners of the Apps
UP contest will get the chance to have their apps promoted on HUAWEI AppGallery, making them accessible to
hundreds of millions of device users from more than 170 countries and regions, combined with the benefits of
AppGallery Connect, providing one-stop service open platform for mobile apps, which help developers innovate and
carry out efficient operations.
Prizes and wider benefits also include:

  • USD 200,000/- total funded by the Shining-Star Program, in cash prizes in the following categories: Best App, Best
    Game, Best Social Impact App, Most Popular App, Honourable Mention

Press Advisory

  • Opportunity to compete on a global stage and showcase technical ability using leading HMS Core
  • Discussion with industry experts and Apps UP expert judging panel
  • Free access to Huawei Developers events, courses and certifications
    As part of the global contest launch celebration, Huawei has hosted a virtual live event early July to demonstrate what’s
    in store for developers. The event was marked with different talks from successful developers from the Middle East
    sharing their experience with Huawei HMS Core but also talks from Adam Xiao, Managing Director of Huawei Mobile
    Service in Middle East and Africa and various talks from Giant tech managers in the Arab world notably Ibrahim Hamady
    the CEO of Arab Hardware.

Zhang Ping’an, President of Consumer Cloud Service, Huawei Consumer Business Group,

delivered a keynote Speech titled “HMS Innovate For All”

Examples of the integration with HMS Core showed at the launch event include art app Sketch AR, an application that
uses HUAWEI HiAI to create a smarter app for virtual art creation. Another is StorySign, which integrates with Machine
Learning Kit and blends image recognition, HUAWEI HiAI Optical Character Recognition (OCR) translate popular
children’s books into sign language to ensure deaf children can enjoy story time.
The contest’s preliminary round is set for the 9 th October with a scheduled public voting at the end of the same month
and the final winners to be announced in November. For the occasion, Huawei has appointed renowned jury of
international experts, entrepreneurs and visionaries including President and CEO of Pakistan Telenor Microfinance Bank
/ Easypaisa, Mr. Mudassar Aqil.
Commenting on the HUAWEI HMS App Innovation Contest, Apps UP, Mr. Aqil said: “The use of advance technologies is
revolutionizing the way individuals; organizations as well as authorities interact or execute daily tasks. Platforms like the
Huawei Apps UP Contest provide hidden talents and emerging professionals a chance to showcase their creativity and
ability to tackle complex issues. Innovating in a way that it can facilitate end consumers is key to creating an ecosystem
that elevates the quality of life for everyone and this is something that we at Easypaisa build on as well.”
How to Enter:
To enter, participants must register an account on the official website:
https://developer.huawei.com/consumer/en/digix/appsup between 13 th July – 8 th October 2020 and sign up either as an
individual or as a team of up to three members. All apps must be developed integrating HMS Core and submitted on the
contest’s official website on 8th October 2020, where a panel of regional industry experts will score each entry on social
value, business value, user experience and originality.

Press Advisory
From there, at the stage of public review, the top 20 shortlisted apps in each region will be made available for the public
to download on the contest official website or HUAWEI AppGallery from 22 nd October, making their way to the finals in
Ready to harness the endless potential of the app world with Huawei? To find out more, visit
About Huawei Consumer Business Group
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and
laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking second in the world in
mobile phone shipments at the end of March 2019.
Year-on-year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2019, Huawei has been ranked 47 th on BrandZ’s Most Valuable Global
Brands list, 79 th on Forbes World’s Most Valuable Brands list and 10 th on the Brand Finance Global 500 Most Valuable Brands list in 2020. Among the Fortune 500,
Huawei climbed up the list to the 72 nd place in 2018, up 11 places from the previous year.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 15
research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek
Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.

About Interview Scripted by Rohail Amjad

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