– Haleeb Foods (HFL) one of the pioneer dairy and beverages company of
Pakistan delivers PKR 1 million financial assistance collected through its social-development initiative
“Donate to Educate – Agay Barhay Ga Pakistan”. To support Free of Cost Education for children of
underprivileged communities, Haleeb had partnered with Master Ayub for this cause. For the past 30
years, Master Ayub has been educating street children, Free of Cost, in a Park-School, in Islamabad.
With a pledge to provide financial assistance to Master Ayub, to support his selfled cause, Haleeb
initiated a campaign to donate 3 rupees, per liter pack purchased by a consumer. This donation of PKR 1
million from HFL is aimed to assist Master Ayub in accomplishing his lifelong dream of making proper
schooling and its associated expenses absolutely free for his pupil.
Farah Asim, Head of Corporate Communications at Haleeb Foods added, “We strongly believe that an
educated youth promises a brighter future for Pakistan. Our association with Master Ayub gave us a
unique sense of pride with each step we took in the direction. Being a Pakistani company we hope to
inspire every resourceful business entity and individual to support the cause of education, Parhay ga
Pakistan to aagay barhay ga Pakistan.”
While receiving the donation cheque Master Ayub said “It is a moment of utmost happiness for me and
these children who sit on the ground and are yet so keen to learn. HFL is the first business entity that
has approached me in these 30 years with a proper plan to support a cause that is so close to my heart.
The excitement that the children and I share as of now has no match, as my lifelong dream of
empowering our children comes true.”
Belonging to a poor family, Master Ayub lost his parents at a young age. However, he worked very hard,
to study along with the responsibility of rearing his 5 brothers and 3 sisters who are all well-educated
now. With his limited resources he has created a free-school for poor children, where he also gives them
free books and copies. Over the decades, thousands of children have studied in this school to get into
respectable employment or businesses, while others are getting higher education in colleges or
The students and their parents express their gratitude and prayers for Master Ayub, who has
transformed their lives. They believe that; Haleeb kay Saath – Agay Barhay Ga Pakistan. Many students
are inspired to follow their great teacher’s footsteps.
Established in 1984, Haleeb Foods Ltd. is one of the pioneers of the dairy sector in Pakistan. With a strong emphasis on
nutrition, health and well-being of its consumers, Haleeb Foods Ltd. uses world-class dairy processing methods. Our portfolio
includes many of Pakistan’s favorite brands, comprising of a diverse portfolio of delicious and quality products ranging from
milk to juices and pure ghee.
Haleeb Foods operates state-of-the-art dairy processing plants in BhaiPheru and Rahim Yar Khan and has a milk collection
network of over 170 collection points. The company’s production processes are certified in accordance with stringent quality
standards such as ISO 9001: 2008 Quality Management system, FSSC 22000:2005 Food Safety Certification system, ISO
14001:2015 Environment Management system, Halal Foods Management System and Pakistan Standards Quality Control
Authority (PSQCA) licensing (Product certified).