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Press Releases

Pakistan’s official submission for Oscars 2020, “LAAL KABOOTAR” returns to cinemas from 11th October 2019

Nehr Ghar Films proudly announces the return of Pakistan’s official submission for the 92nd Academy Awards, “LAAL KABOOTAR” to the big screen across Pakistan from 11th October 2019. Submitted for Oscar consideration in the ‘International Feature Film Award’ category for the 92nd Academy Awards, Laal Kabootar also won the Archana …

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Hilal Care Unveils SIENA, Pakistan’s First Perfumed and Antibacterial Hand Wash

Keeping up with its tradition of enriching people’s lives with the best quality consumer products, Hilal Care has recently launched SIENA, Pakistan’s first perfumed antibacterial hand wash developed using Europe’s finest fragrances. SIENA’s launch was kicked off by its campaign paying tribute to every caring hand that has supported a …

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LUMS Researchers Find Ways to Counter Misinformation on Facebook

Fake news or misinformation on social media platforms is a growing phenomenon in the world and can have a profound social, economic, and political impact on societies ranging from election interference, polarisation, and violence. This problem is particularly challenging in developing countries where lower levels of literacy and limited exposure …

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J. Continues its Expansion with the Launch of a Bigger & Better outlet at Dolmen Mall Clifton, Karachi

J. has opened a new and bigger store at Dolmen Mall, Clifton. The store launch was celebrated with a grand opening ceremony and the ribbon cutting was done by the honorable Governor of Sindh, Mr. Imran Ismail. With the selling space of 4,200 sq. ft., the store is almost double …

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MSS brings together key stakeholders to highlight why family planning is crucial for Pakistan’s development

Honouring International World Contraception Day celebrated earlier this week, Marie Stopes Society (MSS) hosted a seminar ‘Sehatmand ma, sehatmand bache, sehatmand Pakistan’ highlighting that a healthy mother leads to healthy children, thereby contributing to a healthy Pakistan. The Chief Guest of the seminar was honourable Secretary of Population Welfare Department, …

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Pakistan Boosts Regional Digital Customer Experience Market to USD 800 Million

Pakistan’s government is focused on achieving an environment of inclusive economy where citizens and businesses can be more productive and there’s a continuous feedback loop tomanage their experiences. In the wider region we do seeorganizations of all sizes and industry verticals are ramping up their digital transformation agendas, with a …

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Breaking the fourth wall: Daraz revolutionises TV advertising

Daraz, the leading online marketplace in Pakistan, has launched two interactive TV advertisements featuring A-list celebrities, Ali Rehman and Suboor Aly. The ads follow innovative formats that break the fourth wall and effectively engage customers by including direct calls-to-action. A two-way communication channel opens up in one of the ads …

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