: Careem, the first Super App for the greater Middle East and Pakistan has received donations worth PKR 21.5 million over the last two years through its rewards and ‘Build Pakistan’ car type. These donations were made by customers using careem Super App to two reputable charities, The Citizens Foundation (TCF) and World Wide Fund for Nature-Pakistan (WWF-Pakistan) .
The donation amount was revealed in a unique virtual ceremony where notables from both charities and Careem were present where out of the cumulative amount, TCF and WWF received PKR 18.2 million and PKR 3.3 million respectively over a period of two years.
Expressing his gratitude on this achievement, Zeeshan Hasib Baig, Chief Executive Officer and Country General Manager, Careem Pakistan said:
“We are immensely happy and overwhelmed to see that our customers have donated wholeheartedly for the betterment of society. Through this innovation in our SuperApp, Careem will lead to a shift in how people think about donating to charities with an ease of clicking a button. Technology alone has the potential to act as an enabler, virtually allowing a seamless mechanism for donations.”
Mushtaq Chhapra, Co-Founder of TCF stated, “We express our gratitude to Careem and customers, for considering and echoing our values of bringing affordable and quality education for youth of Pakistan, as we believe that it’s education which makes difference at large.”
Hammad Naqi Khan, CEO of WWF-Pakistan said: “The environment needs everyone’s utmost attention. We are glad that Careem customers have played their part in acknowledging the importance of conservation towards a healthy and sustainable planet for nature and people.”
Careem Rewards are redeemable points customers earn on all rides they take or food/delivery orders they place. With the recent launch of its Super App, Careem has expanded its Rewards programs, enabling customers to redeem their points on numerous functions within the app ranging from rides, food, shopping, credits, skywards miles, partner services, and entertainment.
As part of Careem’s overall purpose and Super App strategy, it is determined to constantly innovate its services all while building its REWARDS program further by partnering with local and regional service providers as well as charity organizations.
Madiha Javed Qureshi
Head of Communication
Nuzair A. Virani
Careem is the internet platform for the greater Middle East region. A pioneer of the region’s ride-hailing economy, Careem is expanding services across its platform to become the region’s everyday Super App. Careem’s mission is to simplify and improve the lives of people and build an awesome organisation that inspires. Established in July 2012, Careem operates in over 100 cities across 13 countries and has created more than one million employment opportunities in the region. Careem became a wholly owned subsidiary of Uber Technologies, Inc. in January 2020. www.careem.com
About WWF-Pakistan: WWF-Pakistan was formed in 1970 to address the growing environmental and conservation issues in Pakistan that not only affected the flora and fauna, but were also affecting the human population. This year, it celebrates its 50th year in the country. WWF-Pakistan is a non-profit organization, working to preserve, conserve and save our environment and natural resources. Today, WWF -Pakistan works through 26 offices with a team of almost 250 dedicated staff members. With its head office in Lahore, and five regional offices in major cities of Pakistan, it has project offices wherever there is a need and the potential to make a difference.
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About The Citizens Foundation (TCF): TCF is a strong advocate of the belief that a truly informed and educated society forms the foundation of a progressive state and instills in its citizens the ability to adapt and evolve with changing times. It is a non-profit organization set up in 1995 by a group of citizens who wanted to bring about positive social change through education. 25 years later, TCF is now one of Pakistan’s leading organizations in the field of education for the less privileged, educating 266,000 students across 1,652 schools in Pakistan.
The TCF model focuses on providing quality education through purpose-built schools located in the heart of Pakistan’s urban slums and rural communities. The organization ensures that girls represent nearly 50% of overall student enrollment. To magnify its impact, improve enrollment and quality of education, TCF is now adopting Government schools across Pakistan. www.tcf.org.pk